Top 10 Wedding Advertiser Tips & Tricks
Getting your wedding business seen by potential customers can take a while, but with our top 10 wedding advertiser tips and tricks, you’ll have a head start.
Our guide for wedding advertisers will give you the essential tools to grow your wedding business, finding new customers through simple and effective tips and tricks.
Read our guide to wedding marketing and find ways to make your wedding business a complete success!
1. Promote Your Past Weddings on a Blog
Bloggers are a key advertising tool for any company or product, as it is a great way to reach a wide, yet targeted audience. As a wedding advertiser, getting your past work featured on a wedding blog will give you access to local and national brides and grooms.
Around 47% of buyers read 3-5 blogs before choosing to make a purchase (Source: Hubspot). This means that nearly half of your clients will come from leads in blogs!
2. Use Social Media
Wedding advertisers throughout the UK are discovering the benefits of social media. Hashtags will help you get your message across to the right audience, and posting images are a brilliant way of gaining new customers.
Platforms renowned for success are Instagram, Twitter, Facebook and even Snapchat. It’s also useful to create a LinkedIn profile to network with other wedding advertisers.
3. Have a Banner on a Wedding Blog
Banners on wedding blogs are excellent for wedding advertisers. The customer will be on that site to find the perfect products and services for their wedding, and seeing your banner at the top will lead to clicks and greater visibility.
It isn’t as expensive as you might think, and the benefits far outweigh the cost.
4. Attend Wedding Fairs
It might sound like an obvious idea, but being at a wedding fair in person will enable you to promote your services and products to local brides. People are more likely to pick you over your competitors if they meet you in person.
Every bride wants a stress-free wedding, so having a friendly and professional approach along with an organised table showing your skills will make them pick you!
5. Get On Preferred Vendors Lists
Contact hotels and wedding venues in your area and arrange meetings with the wedding planners. Show them what you can do, and how your wedding services and products could support their business.
Wedding advertisers who network with venues locally and become recommended suppliers will often find that their business booms. Brides and grooms want to know that when they choose their suppliers, they know the venue and the procedures there.
6. Post Handwritten Notes to Your Clients
Whether you have had an enquiry from a wedding fair, or a have completed a wedding recently, sending a handwritten thank you note giving your best wishes to the happy couple will help them to remember you.
Word of mouth is still a brilliant tool for wedding advertisers, so use it to your best ability!
7. Run a Competition
You can run a competition through social media, or through local and national newspapers and magazines. Wedding giveaways are a sure fire way of getting your brand out to more people, and they are simple to manage.
Once people start sharing your competition, you will find your audience grows without any effort on your part!
8. Promote Your Successes
If you win an award, or are featured in a top ten list of wedding suppliers, talk about it. Share your successes online, and contact local media channels to offer them the chance to interview you over your achievements.
Customers love knowing that they are choosing wedding advertisers who are at the forefront of the industry, so promote your success!
9. Make Sure Your Website is Search Engine Friendly
You may have written your website content yourself and it is superb, but is it search engine friendly? Getting an SEO expert to take a look at your website will give you an idea of how well it will work in search engine results.
Hiring a content specialist and web designer to work on your website could be the answer to your wedding advertising, making it rank higher on potential customer searches.
10. Write Your Own Wedding Blog
As a wedding advertiser, writing your own wedding blog on your website will help you to engage with potential clients. You can show off your wedding expertise and you can collaborate with other wedding advertisers to promote your services and theirs.
This will help with networking, which often leads to more business, as well as moving your website up in those all-important search engine rankings.
And one more for luck…
11. Join Bride Advisor!
Why not join Bride Advisor and reach brides and grooms throughout the UK? Our network of wedding advertisers benefit from being members of the ideal place to start promoting your wedding services to potential customers.