Marketing a Wedding Business
Getting a wedding business going, whether in the UK, Europe or further abroad, can be a challenge. Keeping your business at the top of the industry is tough too. The key element to making your wedding business a success is marketing.
Marketing your wedding business might feel daunting but, with some guidance, you will soon be a pro at wedding business marketing.
Read on for our guide to marketing your wedding business in the UK, Europe and beyond.
Finding Your Customers
The key to marketing your wedding business is to find the right customers. You need to get your business noticed by brides, grooms, and parents of the soon-to-be bride and groom.
Weddings are a family affair, and the people looking for your services will be researching in specific ways and will want recommendations from other brides.
Getting to know your customer is vital. You must think about who, in particular, you are trying to attract. Our wedding business directory is aimed at brides, grooms and their families – putting all of their requirements in one place for easy access. It features recommendations from past clients, as well as suggestions of other services which complement yours.
It is the ideal place to get your wedding business noticed.
Marketing Your Wedding Business on Social Media
We really do recommend that if you are going to market your wedding business on social media, that you get a specialist involved.
Targeted ad campaigns can be successful if they are written correctly and feature the right blend of words, images and links. It is so frustrating when you spend a day writing the perfect Facebook ad and then find it breaches the rules and the promotion can’t run.
Getting a social media manager on board isn’t as expensive as you might think and, in fact, could result in a huge increase in business meaning the social media costs are covered.
Having an expert on your team means that your social media posts will be live when they are going to get the most impact. You can choose to hire a freelance social media manager, or you can employ a company to oversee your social media and ensure it is as effective as possible.
Wedding Fayres in Your Local Area
One of the many easy options for promoting your wedding business is to attend local wedding fayres within your area. Choose places where you would be happy to work, as it is highly probable that the brides you meet on the day are looking at that venue for their wedding.
Marketing your wedding business at these events is sure to create a customer base and will lead to further opportunities. It is essential, however, that you look and act professionally throughout the event. People will choose your wedding business if you are friendly, informative, and professional, as it will give them confidence in your services.
However, one of the drawbacks with this approach is that if your wedding business is based in Europe or a destination venue, local wedding fayres are unlikely to attract the same kinds of clientele.
Networking to Market Your Wedding Business
No matter where your wedding business is located in the UK, Europe or beyond, there are sure to be a number of useful local businesses who could help you to market your services.
Networking will help you to connect with these businesses, and give you free promotion, as long as you reciprocate. For example, you may be a wedding ring business connecting with a wedding dress shop, or a wedding makeup artist who can connect with bridal hairdressers.
This is a great way to market your wedding business. Not only will it help build your reputation, but it is free and it will get you noticed by the right people. However, you need to be sure that the quality of the business you network with matches your own.
Research your network and make sure they achieve the same standards that you expect from yourself and your wedding business. If they have a succession of bad reviews and unhappy customers, you really don’t want to be connected to them.
Simple Wedding Business Marketing in the UK and Europe
Successful marketing of your wedding business will need to include these approaches as there needs to be a complete marketing plan in place.
Start with Bride Advisor and connect with potential customers and other local wedding businesses with ease.
Take a look at the benefits of being part of the Bride Advisor directory to get your wedding business off the ground. We’ll make things easy by helping you to grow with the right people and effective promotion.